Directors and Above – IT & IT Security Decision Makers

Target Audience

• Director-level and above professionals in IT and IT Security
• Decision-makers responsible for technology strategy and security policies

Study Objective

To collect actionable insights from senior IT and IT security leaders

Methodology

• Sample Size: 200 respondents per country
• Interview Duration (LOI): 15 minutes
• Response Rate (IR): 55%

Key Highlights / Insights

• Targeting senior IT and security decision-makers requires concise interviews to respect their demanding schedules.
• A 15-minute LOI proved effective in obtaining meaningful responses without causing respondent fatigue.
• Achieving a 55% incidence rate indicates strong engagement among targeted senior professionals, demonstrating high relevance of the study topic.

Conclusion

This case study illustrates that short, focused interviews with IT and IT security decision-makers can yield high-quality insights. Careful targeting and an efficient interview design are essential to maintain engagement and maximize response rates.