Targeting CEOs and Presidents of companies with under 1,000 employees in the US, this study conducted 20-minute interviews with 200 respondents. Offering a $33 CPI, it effectively gathered strategic insights from top executives while respecting their busy schedules.
FTEs holding the role of CEO or President Working in companies with fewer than 1000 employeesTo gather insights from top-level executives
Country: United States Interview Type: Online (LOI) Duration: 20 minutes per interview Sample Size: 200 respondents Incentive: $33 Cost Per Interview (CPI) Engaging CEOs and Presidents in smaller organizations requires a concise and targeted approach due to their busy schedules. A 20-minute LOI was found to be optimal for capturing high-quality insights without overburdening respondents. Offering a CPI of $33 helped achieve a strong response rate within the targeted sample of 200 executives.This case study demonstrates that it is feasible to conduct effective short-duration interviews with C-suite executives in smaller companies in the US. Proper incentive structuring and a concise interview design are critical for successful engagement.
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